social media has transformed the way we all do business
PEOPLE BUY FROM brands they know – communication is key to building those trusted relationships
Social Media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. The ability to share photos, opinions, events, and products in real-time has transformed the way we live and, also, the way we do business.
More than 4.5 billion people now use the internet that equates to 60% of the world’s population being online. Social Media users have passed the 3.8 billion mark with more than half of the world’s population predicted to be using social media by the middle of this year. Interacting with consumers on social media is an important part of a marketing strategy. It helps to build Brand Awareness, increase your customer base, and to keep connected with current customers. It opens a doorway for instant communication all over the world.
A lack of online presence is a killer as it makes it a lot harder for our audience to see you. If you are not readily available, then a huge opportunity is missed. The latest trends suggest that there are over 60 million active business pages on Facebook globally. These statistics are so vast that it’s a challenge to cut through the noise and stand out.
‘Audit’ can be a scary word, but it doesn’t have to be. It is simply the process we take your Social Media through to evaluate and optimise your business profiles and strategies. An audit can help a business to stay on top of their online presence and is a valuable opportunity to reflect on whether your existing Social Media strategy is working. We examine your accounts, branding, messaging, key demographic information, important metrics, delete old profiles, content, and record our findings in a clearly laid-out template.
Let us set up your social media goals and objectives. We will guide you through how to base your goals on metrics that will have a real impact on your business and decide which platforms are right for you along with collating the information needed to set your accounts up. We can then run your new platforms with our three months Booster package to include competitor analysis, influencer strategy, content strategy, and full monthly management so you can hit the ground running. At this point, we hand the reins back to you.
Running your business social media channels can be a time-consuming and frustrating job when you only have time to dip in and out resulting in see slow or non-existent results. We can be your eyes and ears on the ground. Get your brand in front of the right audience and build an engaged audience whether you are increasing your brand awareness, looking for an increase in clicks through to your website or increase your lead generation. Now you can focus on the part you do best – running your business.
A strategy navigates the path you need to take to achieve your specific business objectives and goals. Our bespoke strategies underpin your broader business objectives and outline ways for you to reach your target audience. Analysing gaps in your marketing plan and creating a blueprint for you to work from. Creating a strategy will allow you to grow and connect with your target audience. Time will be spent on creating specific user avatars representing your ideal customers; your business tone of voice; the best channels to be on and what type of content to post.
Creating brand awareness
They been instrumental in helping the follower numbers to grow organically. Their understanding of the fast-changing ‘world of Instagram’ has meant that we’ve needed to constantly update our approach so that the brand continues to have reach and her insight has been hugely valuable. It’s been excellent to see how the content that’s been developed over the last few years has been captured in the ‘squares of Instagram’ in a visually appealing way that truly illustrates the BUNKS brand."
Rachel Smith-Bingham. CEO and Founder - BUNKS Trunks
Social Media Experts
Lucy Addison Booth – Kenya Treks
Effective social media
Marika Sterry – Jordans Courtyard
Super-efficient & fun
Jax Comyn, Co-Founder – Bushbells
Amanda Sullivan, Director – Heritage Live-in Care
High levels of engagement
Mike Whitburn, Owner and Manager – Daisy Baby Ltd
The Lowdown on Social Media for businesses
Adults aged 19-34 are most likely to follow a brand via social media
of customers expect brands to offer customer service via their social media channels
of content is more likely to be shared if it is visual
of the world’s population is now on social media